A CRM built for small businesses

The CRM that adapts to your data.

Track your customers, jobs, or appointments the way your business actually works — not the way some template says it should. Set it up yourself, no consultant required.

Free plan · no credit card · start from a template in minutes

LazoPRO

Workspace

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JS
Contacts1,284 records

People at the companies you sell to.

All contactsVIPsNo ownerFilterImportExport+ New contact
Name
Company
Job title
Owner
Tags
SSam Ortega
Studio Nine
Founder
JS
vip
PPriya Nandakumar
Palmer & Co
Head of Ops
AM
lead
JJordan Lee
Tinta
Designer
JS
MMaya Robinson
Northbay
CTO
AM
vip
CChen Wu
Acme Café
Owner
JS
new
RRosa Alvarez
Palmer & Co
Marketing
AM
Set it up your way
Customers, jobs, appointments, orders — track whatever you track, with the fields you need.
Lists that keep themselves current
Set the rules once — "VIPs", "quotes I owe" — and the list updates as your records change.
Bring your spreadsheet
Import your existing spreadsheet in a few clicks — and export it back out any time. Your data stays yours.
Your whole team included
Invite everyone at no extra cost, and choose exactly what each person can see.
The lazo

One record, tied to everything around it.

One customer sits at the center of a company, a job, your notes, whoever is handling it, and every change anyone has made. Lazo keeps those threads tied together — so nothing slips through.

Everything connected
Link a customer to their company, their jobs, their invoices — in one click
The full story, always
Every note your team left, and a record of who changed what and when
Type it once
Update a company name and it updates everywhere it appears. No copies to chase
works atnote attachedprimary contactchange historyowned by
contact
Sam Ortega
sam@studio9.co
company
Studio Nine
4 contacts linked
note
Kickoff call notes
by Ana · 2d ago
deal
Retainer — Q4
stage: negotiation
history
Stage changed
proposal → negotiation
owner
Ana Molina
assigned owner
Everything in one app

Four things you'll use every day.

Your records, your lists, your email templates, and your team — all working off the same information.

Every record keeps its own history

Open a customer and you see everything about them, everything they're linked to, the notes your team left, and a log of every change — who did it and when.

  • Your team's notes, plus an automatic log of every change
  • Deleted something by mistake? Restore it from the trash
  • Tags, an assigned owner per record, and file attachments
S
Sam Ortega
Contact · Studio Nine
vip
Activity
Kickoff call — wants the Q4 retainer scoped by Friday.
Ana Molina · 2d ago
Stage · proposal → negotiation
Juan S. · 3d ago
Owner · unassigned → Ana Molina
Ana Molina · 5d ago
Built for owners, not IT departments

Everything a small business actually needs.

No bloat. No per-seat billing. No modules you'll never open.

Built around your business

Decide what you track and what you record about it. Drag fields into the order that makes sense, mark the ones that matter as required, and pre-fill the rest.

Text, numbers, dates, dropdowns, files, links to other records — 12 field types
Stop duplicates before they happen — no two customers with the same email
Pre-fill fields so your team types less

Find anything, fast

Save the views your team works from every day — the right columns, the right order, the right filters. Set one as the default so everyone opens to the same place.

Saved views you can share with the team or keep to yourself
Lists that update themselves, or hand-picked ones that don't
One search box across everything you're allowed to see

You decide who sees what

You and your managers run the account. Everyone else sees only what you've given them — the rest of the app simply isn't there for them.

Three levels: owner, admin, and member
Control it per table: who can look, add, change, or delete
Set it when you send the invite — nobody lands in an empty app
Set up in minutes

Pick your starting point. We'll build it for you.

Choose the one closest to your business when you sign up, and everything is ready to use — no blank screen, no setup fee. Change any of it later, or start from scratch if you'd rather.

Marketing
Contacts and leads with pipeline stages and lead source.
Sales
Companies, contacts, and deals with amounts and close dates.
Appointments
Services and bookings with duration, price, and status.
Support
Customers and tickets with priority and resolution tracking.
Projects
Clients, projects, and tasks with owners and due dates.
Orders
Products and orders with quantities, totals, and fulfilment.

Already keeping this in a spreadsheet? Upload it and match your columns up — no template needed.

Got a website, or someone who builds them?
Your contact form can drop straight into Lazo — no Zapier, no monthly connector fee. Hand your developer a token and they'll wire it up in an afternoon. Included on Pro.
Simple pricing

One price for the business. Not per person.

Add your whole team on either plan — pricing follows the account, not the headcount. Start free and upgrade only when you outgrow it.

Free
$0USD
free forever
No credit card, no trial clock.
Up to 3 tables — customers, jobs, invoices…
200 records in total
3 self-updating lists
Your whole team, no per-seat charge
Spreadsheet import and export
Saved views and filtering
Website and app connections
Create a workspace
Recommended
Pro
$15USD
per month, whole team included
Or $150 a year — 2 months free. Cancel any time.
Up to 100 tables
100,000 records in total
100 self-updating lists
Your whole team, no per-seat charge
Spreadsheet import and export
Saved views and filtering
Website and app connections
Start free, upgrade anytime

Hit a limit and your data stays fully accessible — only creating new items pauses until you're back under it or you upgrade. Cancel Pro and the account simply returns to Free.

Bring your spreadsheet.
We'll tie it together.

Free plan · no credit card · import your spreadsheet and start today